I just saw a Coca-Cola commercial. At the bottom of the screen, I noticed this fine print: “Coca-Cola, Coca-Cola Classic, and the dynamic ribbon are registered trademarks of the Coca-Cola company.”

Apparently that logo on the can is officially called the “dynamic ribbon.” So Nike has a “swoosh” and Coca-Cola has a “dynamic ribbon.”

To stay in the game, I’ve decided that I’m designing my own corporate logo with a spiffy name. As such, I’ve come up with the “static floob.” I hope you enjoy it. And if you use it on your site, in your magazine, or on your television commercial, please mention that the “static floob” is a registered trademark of David Nestor.