This week on The Apprentice, the two teams (which are referred to as “corporations,” although I like to think of them as “tribes”) were asked to create advertising campaigns for a private jet rental company. It was amazing to me that one team’s campaign could outshine the other’s by so many orders of magnitude. The women are majorly kicking the men’s asses on this show. They chose a better name for their team (Protégé) than the men (Versacorp), they made four times as much profit as the men from selling lemonade on the first episode, and they created an edgy, daring, effective advertising campaign while the men created middle-school-level crap.

11:02 am Comments Off on Women on Top


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