I can understand having some different scents to choose from, and maybe one with bleach, and one that’s free of dyes and perfumes. But I seriously counted no less than twenty different varieties of Tide laundry detergent at the store yesterday, each in three or four different sizes and “concentrations.”

I think it’s time for an intervention. Mr. Procter? Mr. Gamble? You need to stop creating new versions of Tide. You have a problem. I think it stems from some kind of insecurity. “What if the customers don’t like the Mountain Spring scent? We’d better make a Spring & Renewal scent too, just in case.”

I bought Cheer instead.



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