Traci’s store alone has taken approximately seven hundred pre-orders for the new Harry Potter book. Amazon currently has it listed as their number one seller. My company has taken approximately ten thousand pre-orders nationwide. On Wednesday I asked the head of my company’s warehouse, “Where are you going to store ten thousand copies of Harry Potter?”

He just looked at me sheepishly, as if to suggest, “In the delivery truck?”

And we’ve still got another week left before the book is released.

What if this book is crap? There are going to be a lot of dissatisfied customers out there. But they’re so sure it’s going to be good, they’re willing to order it weeks in advance just to be the first ones to read it.

If I were JK Rowling, I would make the sixth book exactly one page long (with very thick covers), and that page would simply say, “Ha ha… Sucka!”